The company's goal is to create long-term shareholder value by enhancing its position as a leading hotel and airline ticket consolidator in China. The company's business philosophy focuses upon:
| C-customer: | Customer requirements guide Ctrip. |
|---|---|
| T-teamwork: | Ctrip creates a seamless cooperation system between customers and partners |
| R-respect: | Ctrip treats customers with the utmost respect. |
| I-integrity: | Ctrip cherishes integrity during its cooperation with its partners. |
| P-partner: | Ctrip pursues win-win cooperation with all its partners. |