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Vision and business philosophy

The company's goal is to create long-term shareholder value by enhancing its position as a leading hotel and airline ticket consolidator in China. The company's business philosophy focuses upon:


C-customer:Customer requirements guide Ctrip.
T-teamwork:Ctrip creates a seamless cooperation system between customers and partners
R-respect:Ctrip treats customers with the utmost respect.
I-integrity:Ctrip cherishes integrity during its cooperation with its partners.
P-partner:Ctrip pursues win-win cooperation with all its partners.
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