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Vision and business philosophy

The company's goal is to create long-term shareholder value by enhancing its position as a leading hotel and airline ticket consolidator in China. The company's business philosophy focuses upon:


C Customer: Customer needs guide Ctrip.
T Teamwork: Ctrip creates a seamless collaborative system between customers and partners.
R Respect: Ctrip treats customers with the utmost respect.
I Integrity: Ctrip puts integrity first in its cooperation with its partners.
P Partner: Ctrip pursues win-win cooperation with all its partners.