The company's goal is to create long-term shareholder value by enhancing its position as a leading hotel and airline ticket consolidator in China. The company's business philosophy focuses upon:
C | Customer: | Customer needs guide Ctrip. |
---|---|---|
T | Teamwork: | Ctrip creates a seamless collaborative system between customers and partners. |
R | Respect: | Ctrip treats customers with the utmost respect. |
I | Integrity: | Ctrip puts integrity first in its cooperation with its partners. |
P | Partner: | Ctrip pursues win-win cooperation with all its partners. |